Impacto del patrocinio de eventos atléticos de calle sobre la imagen de marca, las actitudes y preferencias de los consumidores

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dc.contributor.advisorRodriguez, Luis
dc.contributor.authorPaez, Andrea
dc.coverage.spatialBogotáspa
dc.date.accessioned2016-06-23T20:28:17Z
dc.date.available2016-06-23T20:28:17Z
dc.date.created2002-08-15
dc.description.abstractResumen del documentospa
dc.format.mimetypeapplication/pdf
dc.identifier.instnameinstname:Universidad Librespa
dc.identifier.reponamereponame:Repositorio Institucional Universidad Librespa
dc.identifier.urihttps://hdl.handle.net/10901/8805
dc.language.isospa
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dc.relation.referencesBlackwell, R.D.; Miniard P.W.; Engel J.F (1990). Comportamiento del consumidor. International Thomson editoresspa
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dc.relation.referencesIrwin R.L.; Lachowetz T.; Cornwell B,; Clark J.S. (2003) Cause related sports sponsorship: an assessment of spectator beliefs, attitudes, and behavioral intentions. Sports Marketing Quarterly, 13, 3.spa
dc.relation.referencesJadish, S.; Banwari, M; Newman, B. (1999) , Customer behavior: Customer behavior and beyond. USA. Harcourt Brace College Publishers.spa
dc.relation.referencesKeller, K. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, AMA, 57, 1spa
dc.relation.referencesKotler, P.H. (1976). Marketing Management: Analysis, planning and control. Northwestern University: Prentice Hall.spa
dc.relation.referencesMeenaghan, T. (1991). The role of sponsorship in the marketing communications mix. Dublin: Betaprint Ltd.spa
dc.relation.referencesMolina Gerardo, http://gerardomolina.blogspot.com/2008/05/patrocinio- deportivo.html. Internacional Public Speaker in Sport Marketing & Brandsspa
dc.relation.referencesRothschild M.L. (2001), Social marketing quarterly, book review.spa
dc.relation.referencesSaavedra, T. J. (2004). Capital de marca desde la perspectiva del consumidor. Venezuela. Revista venezolana de gerencia (RVG). Ed N. 27.spa
dc.relation.referencesSchlossberg, H. (1996). Sports Marketing. Massachusetts, USA. Blackwell Publishers Inc.spa
dc.relation.referencesSmith, K.E. (1996). Promo ́s source book. Stamford: CT: Cowless Business Mediaspa
dc.relation.referencesThe top 15 Sport sponsors in the United States. 2006. World J. Sports Science. 3. 17-27spa
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dc.relation.referencesTripodi, J. (2001). Sponsorship- A confirmed weapon in the promotional Armoury. International Journal of Sports Marketing and Sponsorship, 3,12.spa
dc.relation.referencesTurkley, L.W. (2000) The impact and effectiveness of advertisements in a sports arena. Journal of services marketing, 14, 4, 323-336.spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.subjectMarcaspa
dc.subjectConsumidoresspa
dc.subjectGerencia de mercadeospa
dc.subject.lembTesisspa
dc.subject.lembTesis- ingenieríaspa
dc.subject.lembFacultad de ingenieríaspa
dc.subject.lembEspecialización en gerencia de mercadeo y estrategia de ventasspa
dc.subject.lembConsumidorspa
dc.subject.lembActividad de tiempo librespa
dc.subject.lembDeportespa
dc.subject.proposalConsumidoresspa
dc.subject.proposalEventos atléticosspa
dc.subject.proposalDeportespa
dc.titleImpacto del patrocinio de eventos atléticos de calle sobre la imagen de marca, las actitudes y preferencias de los consumidoresspa
dc.title.alternativeEstudio del impacto
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersionspa
dc.type.localTesis de Especializaciónspa

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Especialización en Gerencia de Mercadeo y Estrategia de Ventas