Systems of recommendation in the electronic commerce and e- education
| dc.contributor.author | CABAL CRUZ, CLAUDIA CONSTANZA | |
| dc.contributor.author | MARTÍNEZ LÓPEZ, FRANCISCO J. | |
| dc.contributor.author | MOLINA MORENO, VALENTÍN | |
| dc.date | 2018-02-08 | |
| dc.description | The quantity of available information and his dispersion, does that the individuals come to external sources of information at the moment of taking decisions to purchase or when they are looking for information with academic and / or researching purposes in order to obtain recommendations that optimize the use of his resources. In the Internet context, there have developed applications named Systems of Recommendation (MR.), used to expire with these goals, benefiting both the organizations and the consumers / users. The aim of the present work is to explain the incorporation of strategies of marketing for the customization of products / information and the experience, in the electronic commerce and in the education distantly or virtually. Conclusions indicate that the investigation developed concerning the paper of impersonal sources of information in the capture of decisions has been scanty. Nevertheless, its importance in the process of trade and of education in Internet is reflected in the possibility of personalizing the information to the preferences or needs of different users, as it has been demonstrated in the applications of MR. in the commercial area. | en-US |
| dc.description | La cantidad de información disponible y su dispersión, hace que los individuos acudan a fuentes de información externas a la hora de tomar decisiones de compra o cuando están buscando información con fines académicos y/o investigativos, a fin de obtener recomendaciones que optimicen el uso de sus recursos. En el contexto de internet, se han desarrollado aplicaciones denominadas Sistemas de Recomendación (SR), utilizadas para cumplir con estos fines, beneficiando tanto a las organizaciones como a los consumidores/usuarios. El objetivo del presente trabajo es explicar la incorporación de estrategias de marketing para la personalización de productos/información y la experiencia, en el comercio electrónico y en la educación a distancia o virtual. Las conclusiones obtenidas indican que la investigación desarrollada en torno al papel de fuentes de información impersonales en la toma de decisiones ha sido escasa. Sin embargo, su importancia en el proceso de comercio y de educación en internet se refleja en la posibilidad de personalizar la información a las preferencias o necesidades de sus diferentes usuarios, como ha sido demostrado en las aplicaciones de SR en el ámbito comercial. | es-ES |
| dc.description | La quantité d’informations disponibles et de sa dispersion dirigent aux individus vers sources externes d’information pour prendre des décisions d’achat ou pour faire la recherche académique, afin d’obtenir des recommandations qui permettent d’optimiser l’utilisation de ressources. Sur l’Internet, ont été développées applications qui s’appellent “Systèmes de Recommandation” (SR) utilises pour atteindre ces objectifs, bénéficiant à la fois les entreprises et les consommateurs. Les résultats obtenus indiquent que les recherches développées sur le rôle des sources d’information impersonnelle pour prendre des décisions ont été limitées. Cependant, son importance dans le processus du commerce et de l’éducation sur l’Internet se traduit par la possibilité de personnaliser les informations aux préférences et aux besoins des différents utilisateurs, comme cela a été démontré dans des applications de RS dans le secteur commercial. | fr-CA |
| dc.description | A quantidade de informação disponível e sua dispersão fazem com que os indivíduos ocorram a fontes de informação externas na hora de tomar decisões de compra ou quando estão buscando informações com fins acadêmicos e/ou pesquisas, a fim de obter indicações que otimizem o uso de seus recursos. No contexto de internet, tem desenvolvido aplicações denominadas Sistemas de Recomendação (SR), utilizadas para cumprir com estes fins, beneficiando tanto às organizações quanto aos consumidores/usuários. O objetivo do presente trabalho é explicar a incorporação de estratégias de marketing para a personalização de produtos/informação e a experiência, no comércio eletrônico e na educação a distância ou virtual. As conclusões obtidas indicam que a investigação desenvolvida através de fontes de informações impessoais na tomada de decisões tem sido escassa. Entretanto, sua importância no processo de comércio e de educação na Internet está refletida na possibilidade de personalizar a informação às preferências ou necessidades de seus diferentes usuários, como tem sido demonstrado nas aplicações de SR no âmbito comercial. | pt-BR |
| dc.format | application/pdf | |
| dc.identifier | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/1264 | |
| dc.identifier | 10.18041/1900-0642/criteriolibre.2010v8n12.1264 | |
| dc.identifier.uri | http://hdl.handle.net/10901/13964 | |
| dc.language | spa | |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Libre | es-ES |
| dc.relation | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/1264/984 | |
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| dc.relation.ispartofjournal | Revistas - Ciencias Económicas, Administrativas y Contables | spa |
| dc.rights.license | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Criterio Libre; Vol. 8 Núm. 12 (2010): Revista Criterio Libre No. 12; 161-182 | es-ES |
| dc.source | 2323-0886 | |
| dc.source | 1900-0642 | |
| dc.subject.proposal | Sistemas de recomendación | es-ES |
| dc.subject.proposal | personalización de producto | es-ES |
| dc.subject.proposal | experiencias online | es-ES |
| dc.subject.proposal | comercio electrónico | es-ES |
| dc.subject.proposal | e-educación | es-ES |
| dc.title | Systems of recommendation in the electronic commerce and e- education | en-US |
| dc.title | Sistemas de recomendación en el comercio electrónico y la e-educación | es-ES |
| dc.title | Systemes de recommandation du commerce electronique et de l'e - education | fr-CA |
| dc.title | Sistemas de recomendação no comércio eletrônico e a e-educação | pt-BR |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| dc.type.local | Artículo Revisado por Pares Académicos | es-ES |