Internet and its potential in the strategic marketing Price
| dc.contributor.author | Quiroga-Parra, Darío | |
| dc.contributor.author | Murcia-Zorrilla, Claudia Patricia | |
| dc.contributor.author | Ramírez-Bolaños, John Felipe | |
| dc.date | 2016-06-01 | |
| dc.description | The dynamics of the processes of digital technology development was gave by the convergence of the information and communications technology, in which today is called Internet. The prior has been pointed as an effective strategic tool for competitive advantage in business, which managed to interrelate, expand, and internationalize the markets in a digital network, improving the relationship with customers. The purpose of this study was to perform of international literature review of potential strategic digital marketing, from the perspective of prices and review the progress of the digital technology infrastructure, in a comparative way. The work was addressed in a descriptive analysis of previous work and quantitative facts from the international market, in the periods analyzed, considering the digital infrastructure. The results showed the progress of international literature and the empirical advances in online shopping in the world by region. The article concluded that prices on the Internet did not induce downward trend or the perfect market hypothesis. Likewise, the developed countries and Asia-Pacific led the digital market, while Latin America showed commercial prudence. | en-US |
| dc.description | La dinámica de los procesos de desarrollo tecnológico digital se dio por la convergencia de las tecnologías de la información y la comunicación, en lo que hoy se denomina Internet. Señalándose a ésta como una eficaz herramienta estratégica de ventaja competitiva en las empresas, que logró interrelacionar y ampliar e internacionalizar los mercados en una red digital, mejorando de manera apreciable las relaciones con los clientes. El propósito del trabajo fue realizar un análisis bibliográfico del potencial del marketing digital estratégico desde la perspectiva de los precios y verificar el avance de la infraestructura tecnológica digital existente, de manera comparada. El trabajo se abordó en un análisis descriptivo de los trabajos precedentes, y cuantitativo desde los hechos reales del mercado internacional, en los periodos analizados, considerando la infraestructura tecnológica digital existente. Los resultados mostraron los avances del estado de la cuestión y los empíricos de las compras por Internet en el mundo por regiones. El artículo concluyó que los precios por Internet no indujeron la tendencia a la baja ni a la hipótesis del mercado perfecto. A la par, los países desarrollados y Asia-Pacífico lideraron el mercado digital, mientras América Latina señaló prudencia comercial. | es-ES |
| dc.format | application/pdf | |
| dc.identifier | https://revistas.unilibre.edu.co/index.php/entramado/article/view/454 | |
| dc.identifier | 10.18041/entramado.2016v12n1.23114 | |
| dc.identifier.uri | http://hdl.handle.net/10901/12838 | |
| dc.language | spa | |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Libre | es-ES |
| dc.relation | https://revistas.unilibre.edu.co/index.php/entramado/article/view/454/366 | |
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| dc.relation.ispartofjournal | Revistas - Ciencias Sociales y Humanas | spa |
| dc.rights.license | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Entramado; Vol 12 No 1 (2016): Entramado; 122-135 | en-US |
| dc.source | Entramado; Vol. 12 Núm. 1 (2016): Entramado; 122-135 | es-ES |
| dc.source | Entramado; v. 12 n. 1 (2016): Entramado; 122-135 | pt-BR |
| dc.source | 2539-0279 | |
| dc.source | 1900-3803 | |
| dc.subject | Internet | spa |
| dc.subject | Mercadeo | spa |
| dc.subject | Precios | spa |
| dc.subject.proposal | Marketing electrónico | es-ES |
| dc.subject.proposal | Internet | es-ES |
| dc.subject.proposal | Precios | es-ES |
| dc.subject.proposal | Estrategia | es-ES |
| dc.subject.proposal | marketing estratégico | es-ES |
| dc.title | Internet and its potential in the strategic marketing Price | en-US |
| dc.title | Internet y su potencial en el marketing estratégico de precios | es-ES |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 |