Marketing communications in the industrial relations

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dc.contributor.authorVILLAMARÍN GARCÍA, JOSÉ MANUEL
dc.contributor.authorRAMÍREZ ANGULO, JULIÁN
dc.date2017-11-16
dc.descriptionIndustrial marketing has been a relatively low level development field within the general marketing theory compared to other branches of the topic. Despite the main developments that go back to several decades, its theories and postulates are still in use and not much has been recently formulated. This article’s purpose is to invite the readers to reflect about new ways to develop communications in the industrial sector, considering it is a complex field that demands different approaching levels and contact with the related actors. All of the latter, beginning with the technological and conceptual advances that have permeated communications during the 20th and 21st Centuries, portrayed by the computer Era and the developments brought by it.en-US
dc.descriptionEl marketing industrial ha sido un campo que ha tenido un desarrollo relativamente bajo dentro de la teoría del marketing en general, esto en comparación con otras ramas de la materia. Pese a que sus principales desarrollos datan de varias décadas atrás, sus teorías y postulados siguen vigentes con el pasar de los años. Por esta razón es muy poco lo que a partir de ello se ha formulado en épocas más recientes. Con base en lo anterior, el presente artículo tiene el objetivo de inducir a los lectores a reflexionar sobre nuevas formas de llevar a cabo las comunicaciones en el sector industrial ya que, como se examinará, es un campo complejo que exige diferentes niveles de acercamiento y contacto con los actores interrelacionados. Todo ello partiendo de los avances tecnológicos y conceptuales que han permeado las comunicaciones durante los siglos veinte y veintiuno, representados por la era de la computación y por los desarrollos que esta ha traído consigo.es-ES
dc.descriptionLe marketing industriel, en comparaison aves d’autres branches, a toujours été un domaine qui présente un développement inférieur dans la théorie générale du marketing. Malgré le fait que ses origins viennent des dizaines des années, ses théories et postulats continuent à être valides. C’est por cela que les innovations sont restreints aujourd’hui. Compte tenu de ça, cet article a comme objetivo d’amener les lecteurs à la reflexión sur les nouvelles manières de mener une borne Communication dans le secteur industriel, parce que, c’est un domaine qui exige un approchement en différents niveaux et contact avec les acteurs en question. Tout cela será possible à partir des avances technologiques et conceptuels qui ont notamment changé la communication, aujourd’hui réprésentée par la computation et ses implications.fr-CA
dc.descriptionO marketing industrial tem sido um campo que tem tido um desenvolvimento relativamente baixo dentro da teoria do marketing em geral, isto em comparação com outros ramos da matéria. Pese a que seus principais desenvolvimentos datam de várias décadas atrás, suas teorias e postulados seguem vigentes com o passar dos anos. Por esta razão é muito pouco o que a partir dele tem-se formulado em épocas mais recentes. Com base no anterior, o presente artigo tem o objetivo de induzir aos leitores a refletir sobre novas formas de levar a cabo as comunicações no setor industrial já que, como examinar-se-á, é um campo complexo que exige diferentes níveis de acercamento e contato com os atores interrelacionados. Tudo isso partindo dos avanços tecnológicos e conceituais que tem permeado as comunicações durante os séculos vinte e vinte e um, representados pela era da computação e pelos desenvolvimentos que esta tem trazido consigo.pt-BR
dc.formatapplication/pdf
dc.identifierhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/1137
dc.identifier10.18041/1900-0642/criteriolibre.2013v11n18.1137
dc.identifier.urihttp://hdl.handle.net/10901/13899
dc.languagespa
dc.language.isospaspa
dc.publisherUniversidad Librees-ES
dc.relationhttps://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/1137/874
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dc.relation.ispartofjournalRevistas - Ciencias Económicas, Administrativas y Contablesspa
dc.rights.licenseAtribución-NoComercial-SinDerivadas 2.5 Colombia*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/*
dc.sourceCriterio Libre; Vol. 11 Núm. 18 (2013): Revista Criterio Libre No. 18; 305-330es-ES
dc.source2323-0886
dc.source1900-0642
dc.source10.18041/1900-0642/criteriolibre.v11i18
dc.subject.proposalCentro de compraes-ES
dc.subject.proposalmarketing industriales-ES
dc.subject.proposalmarketing digitales-ES
dc.subject.proposalredes socialeses-ES
dc.titleMarketing communications in the industrial relationsen-US
dc.titleComunicaciones de mercadeo en relaciones industrialeses-ES
dc.titleCommunications du marché en relations industrialesfr-CA
dc.titleComunicações de marketing em relações industriaispt-BR
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.localArtículo Revisado por Pares Académicoses-ES

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