Propuesta de un modelo esquemático para la gestión de la innovación aplicado a la fase de ideación de proyectos universitarios de emprendimiento
| dc.contributor.advisor | Paz Quintero, Hugo Becquer | |
| dc.contributor.author | Rodríguez Mera, Jairo Armando | |
| dc.coverage.spatial | Calí | spa |
| dc.date.accessioned | 2024-11-21T22:27:16Z | |
| dc.date.available | 2024-11-21T22:27:16Z | |
| dc.date.created | 2018 | |
| dc.description.abstract | Dada la intensidad con la que en los años 80s y 90s se reconoció el emprendimiento como base del nuevo desarrollo económico, se formalizaron los proyectos de creación de empresa, y por lo tanto la metodología de los proyectos de inversión fue vista como adaptable a los proyectos de emprendimiento y su uso se difundió en esquemas modulares de planes de negocio, impulsados en nuestro medio desde el principio del 2000. La realidad es que aproximadamente un 60% de la iniciativa fracasan en poco tiempo de comenzar su ejecución. Muchos factores intervienen, pero quizá la manera de formular su negocio amenaza su propia supervivencia. Al formular un proyecto de creación de empresa, en la concepción clásica de hacerlo orientado a un proyecto de inversión, en asuntos de pre inversión, ejecución y pos inversión en nada coadyuvan al emprendedor en la realización de su Producto/Servicio. La formulación de un proyecto de emprendimiento basado en la innovación tiene un enfoque diferente. De allí surge entonces la motivación por contribuir para que los proyectos universitarios de emprendimiento dispongan de un modelo esquemático de apoyo a la gestión de la innovación en la fase de ideación y sea, entonces, usado como una guía. En el esquema diseñado se involucran propuestas recientes en el campo de la innovación relacionadas con el estudio de las necesidades y problemas de mercado comprometiendo al cliente de forma más activa. Dentro de estas tendencias se consideran en el presente trabajo técnicas y herramientas temas de empatía, trabajo a ser hecho, resultados esperados y modelos de negocio disruptivos. Este trabajo plantea diseñar un marco esquemático para realizar la adecuada formulación de un proyecto de emprendimiento soportado en las nuevas consideraciones de la innovación en general y de la innovación disruptiva en particular, tomando en consideración la base tecnológica de las iniciativas emprendedoras. | spa |
| dc.description.abstractenglish | Given the intensity with which in the years 80s and 90s recognized entrepreneurship as the basis for new economic development, projects of creation of company were formalized and therefore the methodology of investment projects was seen as adaptable to the entrepreneurship projects and their use spread in modular schemes of business plans, driven in our midst since the beginning of 2000. The reality is that approximately 60% of the initiative fail shortly after beginning its execution. Many factors are involved, but maybe the way to develop your business threatens their very survival. To formulate a project of creation of the company, in the classical conception do so oriented to an investment, in Affairs of pre investment project, implementation and towards investment in anything help to entrepreneurs in the realization of your product/service. The formulation of a project of innovation-based enterprise has a different approach. There arises then the motivation to contribute so that the University projects of entrepreneurship have a schematic model of innovation management support in the ideation phase and is then used as a guide. The designed scheme involves recent proposals in the field of innovation related to the study of the needs and problems of market by committing to the client in a more active way. Within these trends are seen in this work techniques and tools issues of empathy, work to be done, expected results and disruptive business models. This work proposes to design a schematic framework to perform the proper formulation of a project of disruptive innovation and entrepreneurship supported on new considerations of innovation in general and disruptive innovation in particular, taking into consideration the base technology of entrepreneurial initiatives. | spa |
| dc.description.sponsorship | Universidad Libre de Colombia--Facultad de Ciencias Económicas, Administrativas y Contables -- Maestría en Gestión Empresarial | spa |
| dc.format | spa | |
| dc.identifier.uri | https://hdl.handle.net/10901/30347 | |
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| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.subject | emprendimiento | spa |
| dc.subject | innovación | spa |
| dc.subject | innovación disruptiva | spa |
| dc.subject | ideación | spa |
| dc.subject | gestión de la innovación | spa |
| dc.subject | modelo de negocios | spa |
| dc.subject.lemb | Gestión de proyectos | spa |
| dc.subject.lemb | Emprendimiento -- Colombia | spa |
| dc.subject.lemb | Innovación tecnológica | spa |
| dc.subject.lemb | Segmentación del mercado | spa |
| dc.subject.subjectenglish | entrepreneurship | spa |
| dc.subject.subjectenglish | innovation | spa |
| dc.subject.subjectenglish | disruptive innovation | spa |
| dc.subject.subjectenglish | ideation | spa |
| dc.subject.subjectenglish | innovation management | spa |
| dc.subject.subjectenglish | business models | spa |
| dc.title | Propuesta de un modelo esquemático para la gestión de la innovación aplicado a la fase de ideación de proyectos universitarios de emprendimiento | spa |
| dc.type.driver | info:eu-repo/semantics/masterThesis | spa |
| dc.type.local | Tesis de Maestría | spa |
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