The personal mark as a decisive element of a good teacher
| dc.contributor.author | Cortés Arévalo, Camila | |
| dc.contributor.author | Sánchez Sáenz, Santiago | |
| dc.contributor.author | Alonso González, Antonio | |
| dc.date | 2016-07-01 | |
| dc.description | Personal branding is the act of managing how you want to be remembered. For some companies it is really important to achieve for their professionals prestige and image, being this reflected as an excellent personal brand that allows them to develop themselves optimally in the work environment. Same thing happens with universities: they define the quality of their courses by the quality of the person who teaches it. This is why the development of a positive personal brand is important for the professionals in every field and likewise is necessary to define which aspects form a good teacher in order to have more remembrance into the university population. This paper attempts to identify these qualities that define a good university professor, through a descriptive study with a quantitative approach, performed from a survey of students at the University Sergio Arboleda, obtaining representative results on the characteristics that must have a university lecturer based on three basic criteria: personal, educational and teaching, highlighting the importance of managing the website and social networks of universities in creating personal brand of these professionals. | en-US |
| dc.description | La marca personal es el acto de gestionar cómo quiere uno mismo ser recordado. Para las empresas, es muy importante que sus profesionales sean reconocidos y tengan una excelente marca personal que les permita desarrollarse en el ambiente laboral de manera óptima. Lo mismo pasa con las universidades, estas definen la calidad de los cursos que imparten de acuerdo con la calidad de maestro que lo dicte. Es por esta razón que el desarrollo de una marca personal positiva es tan importante para los profesionales en todos los campos y así mismo es necesario definir qué aspectos forman a un buen maestro para tener una mayor recordación en la población universitaria. El presente trabajo trata de identificar estas cualidades que definen a un buen profesor universitario, mediante un estudio de tipo descriptivo, con un enfoque cuantitativo, realizado a partir de una encuesta aplicada sobre estudiantes de la Universidad Sergio Arboleda, obteniendo resultados representativos sobre las cualidades que debe tener un profesor universitario respecto a tres criterios básicos: personales, formativos y docentes, y resaltando la importancia de la gestión de la página web y las redes sociales de la universidad en la creación de la marca personal de dichos profesionales. | es-ES |
| dc.description | Personal branding is the act of managing how you want to be remembered. For some companies it is really important to achieve for their professionals prestige and image, being this reflected as an excellent personal brand that allows them to develop themselves optimally in the work environment. Same thing happens with universities: they define the quality of their courses by the quality of the person who teaches it. This is why the development of a positive personal brand is important for the professionals in every field and likewise is necessary to define which aspects form a good teacher in order to have more remembrance into the university population. This paper attempts to identify these qualities that define a good university professor, through a descriptive study with a quantitative approach, performed from a survey of students at the University Sergio Arboleda, obtaining representative results on the characteristics that must have a university lecturer based on three basic criteria: personal, educational and teaching, highlighting the importance of managing the website and social networks of universities in creating personal brand of these professionals. | pt-BR |
| dc.format | application/pdf | |
| dc.identifier | https://revistas.unilibre.edu.co/index.php/libreempresa/article/view/840 | |
| dc.identifier | 10.18041/libemp.2016.v13n2.26205 | |
| dc.identifier.uri | http://hdl.handle.net/10901/14055 | |
| dc.language | spa | |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Libre | es-ES |
| dc.relation | https://revistas.unilibre.edu.co/index.php/libreempresa/article/view/840/650 | |
| dc.relation | /*ref*/Alonso, A. (2014). Personal branding: la importancia de la marca personal. León: Universidad de León. 2. Arqués, N. (2012). y tú, ¿qué marca eres? Barcelona: Alienta. 3. Bain, K. (2007). Lo que hacen los mejores profesores universitarios. Valencia: PUV. 4. Baños, M., & Rodríguez, T. (2012). Imagen de marca y product placement. Madrid: ESIC. 5. Capriotti, P. (2007). Gestión de la marca corporativa. Buenos Aires: La Crujía. 6. Kotler, P., Kartajaya, H., & Setiawam, I. (2000). Marketing 3.0. Madrid: LID. 7. Pérez, A. (2014). Marca personal para dummies. Barcelona: Grupo Planeta. 8. Pérez, A., & Marcos, T. (2007). ¿Quién teme al Personal Branding? Capital Humano, 3. 9. Peters, T. (1997). The brand called you. Fast Company. 10. Ramírez, K. (2013). Branding Personal: Mercadotécnica para el individuo a partir de técnicas del desarrollo del pensamiento creativo. Investigium Ire Volumen 6, 36. | |
| dc.relation.ispartofjournal | Revistas - Ciencias Económicas, Administrativas y Contables | spa |
| dc.rights.license | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | LIBRE EMPRESA; Vol 13 No 2 (2016): Libre Empresa; 73-84 | en-US |
| dc.source | Libre Empresa; Vol. 13 Núm. 2 (2016): Libre Empresa; 73-84 | es-ES |
| dc.source | 2538-9904 | |
| dc.source | 1657-2815 | |
| dc.subject.proposal | Marca personal | es-ES |
| dc.subject.proposal | maestro | es-ES |
| dc.subject.proposal | calidad | es-ES |
| dc.subject.proposal | desarrollo | es-ES |
| dc.title | The personal mark as a decisive element of a good teacher | en-US |
| dc.title | La marca personal como elemento decisorio de un buen maestro | es-ES |
| dc.title | Marca pessoal como elemento decisivo de um bom professor | pt-BR |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| dc.type.local | Artículo Revisado por Pares Académicos | es-ES |